Each time a woman stands up for herself, without knowing it, possibly without claiming it, she stands up for all women.

Maya Angelou

The Challenge

We know the numbers

Women are paid less. They are underrepresented at the leadership level. And women with multiple marginalized identities – women of color, transgender women – fare even worse.

We know what needs to happen

Our educational, business, and political institutions must change. Systemic issues like the wage gap, biased hiring processes, and sexual harassment can only be solved at this level.

We know who will lead the change

Amplify contends that while gender oppression is everyone’s problem, those best equipped to solve it are women. Women who are leading from every seat, including the top. Women with diverse identities and experiences. Women like you.

A New Solution

Building capacity for change must start at the individual level but it cannot end there. Amplify continues the process at women’s places of work through leadership and organization development that includes allies and other partners.

Individual Development

A hidden force that undermines women is internalized oppression. This plays out as the oft-cited Imposter Syndrome, where women feel like frauds regardless of their competence, to the conflict women experience around their identities and life choices. Amplify will provide tools to recognize and change our perceptions of ourselves and other women.

Leadership Development

Research indicates that although women are talented leaders, their confidence lags significantly behind that of men. This is because traditional leadership is a highly-gendered concept that skews towards masculinity. Amplify will help women redefine leadership in gender-expansive ways so that it works for, not against, their identities.

Organization Development

Too often, women’s programs occur in isolation without the critical support of other women and allies. Amplify creates a shared learning experience for women within their places of work. By developing community with other members and allies, Amplify provides the resources women need to sustain their own growth and that of their organizations.

Amplify Skills


Reframing is to look at something in a new way. Through Amplify, you will learn to rewrite old stories and update traditional beliefs that no longer serve you.


Navigating is to go around or avoid obstacles. Amplify will teach you ways to recognize double standards and gender roles that hold women back at work and at home.


Advocating is to create change for yourself and others. Your Amplify cohort is a community of shared advocacy that advances women and other marginalized groups.

CASE Presentation: “From Me to We: Advancing Women in the Profession”

Watch the CASE presentation about Amplify 2020

Why Amplify

“Amplification” is the act of one woman repeating – or amplifying – the idea of another woman by restating it and giving her credit. The term was coined by female White House staffers in the Obama administration who used it to combat gender dynamics that occurred during male-dominated staff meetings.

As Washington Post reporter Julie Eilperin states in, “White House women want to be in the room where it happens,” amplification forced men to recognize women’s ideas through their shared advocacy and mutual support. The practice of amplification serves as the inspiration for Amplify.

Program Details

Amplify is a program for women at CASE D1 institutions. Small groups of women will meet remotely via Zoom to watch a live presentation and participate in discussions facilitated by their institution’s Amplify Lead. Sessions will be held every Friday from Noon – 1:30 p.m. for eight weeks, starting April 30, 2021, and ending June 18, 2021.

Learning Outcomes

  • Utilize personal values and community-based strengths to create change for self and others
  • Practice the skills of reframing, navigating, and advocating to manage self-doubt and other forms of internalized oppression
  • Redefine dominant mind models about leaders and leadership to be inclusive of diverse identities
  • Implement strategies to gain perspective, manage stress, and cultivate resilience
  • Identify and analyze organizational opportunities for inclusion and growth
  • Create community for personal, leadership, and organizational development 

Amplify Retreat (Leads Only)

Amplify Leads will be invited to attend an online training retreat where they will review the program content and learn group facilitation skills. The retreat will take place Monday, March 8 – 9, 2021.

Online Presentation and Small Group Discussion

Amplify Leads will convene a small group of women in their Advancement organization for 8 weeks to watch online presentations and participate in small group discussions

Institutional Orientation

A unique feature of Amplify is the option to invite senior leaders to learn about the program. While not required, this element accelerates capacity-building efforts that support sustained, long-term change.

Ongoing Assessment

Amplify Leads and Participants will complete pre- and post-program evaluation to track individual development, provide feedback about specific sessions, and assess program outcomes.

Alumnae Debrief and Reunions

Amplify Leads and Participants will be invited to a reunion to reconnect, process the program experience, and continue their learning and development.

Program Cost

Every effort has been made to keep costs to a minimum. Limited scholarships are available for women whose institutions cannot cover the registration fee.

Registration Fees:

  • $399 for those selected to be Amplify Leads
  • $99 for each small group member (Paid at conclusion of program)

The application period is now closed for the 2021 program.

Subscribe to the Amplify Blog to receive the 2022 application sent directly to your inbox.

Program Summary

Amplify is an eight week program that focuses on individual, leadership, and organizational capacity-building to address gender inequity in the Advancement profession. Women will learn key concepts and apply them at their place of work through personal reflection, small group discussion, and action-learning assignments.

The program launched in 2020 with more than 80 women participating from nine institutions of higher education. Click here to view the 2020 Annual Report. A new cohort will start in 2021 and plans are underway to pilot Amplify in industries outside of higher education this summer/fall.

A small group of diverse women will be selected to serve as Amplify Leads. They will receive training to recruit other Advancement women at their institution, facilitate online discussion groups, and support the success of their small group participants. Our vision is to engage 100 women from across CASE D1 as Amplify Leads and small group participants.

Amplify Lead Responsibilities

  • Attend the online Amplify Lead Retreat and training sessions
  • Recruit 4-6 women to join their Amplify small group
  • Attend the weekly presentation and facilitate small group discussions
  • Share the program with senior leaders
  • Lead ongoing assessment activities
  • Participate in alumnae reunions

Amplify Participant Responsibilities

  • Attend weekly online presentations and small group discussions
  • Share the program with supervisors
  • Complete online assessments
  • Participate in alumnae reunions

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