
Reframe
To look at something in a new way
- Updates dominant stories, mind models, stereotypes, and belief systems
- Takes our current reality and reconceptualizes it into something productive and inspiring
Examples
- failure = learning experience
- crisis = opportunity
- weakness = strength
- leadership = service

Navigate
To avoid or go around obstacles
- Helps us manage gender-based stereotypes, double standards, and expectations
- Positions us to take advantage of opportunities and create new possibilities
Examples
- A man is “a natural leader” but a woman is “too ambitious”
- Expectations to do office housework (e.g., planning parties, taking notes)
- Taking action before we feel 100% ready

Advocate
To create change for self and others
- Recognizes self-advocacy as community advocacy
- Personalized to each woman’s experience
Examples
- Supporting women in your organization
- Mentoring junior colleagues
- Asking for a stretch assignment